Every time I turn to my twitter feed there's somebody, or several somebodies, or one hyperactive somebody, tweeting relentlessly trying to outdo all the other somebodies, linking to an article or a blog post centered around a numbered list: Top Ten Mistakes New Tweeters Make. Seven Kinds of Shoes You Should Never Wear to a Job Interview. Thirteen (13? Really?) Words You Need Right Now To Get You More Traffic!
I hate these lists, partly because I read them knowing full well they are written because research shows most people gravitate toward numbered lists when they want information, advice or more traffic. And I hate being most people. Sounds snobbish I know, but Yogi Berra wasn't like most people and look, people still remember and repeat his advice. I doubt anyone is going to remember WebBizMan for all those great numbered lists he tweeted to his 152,804 followers (149,934 of whom he himself follows, very closely no doubt). Given the choice, I'd much rather be Yogi Berra than WebBizMan.
Despite my curmudgeonly wishes, these Nine/Top/Best/Most Dangerous/Sexiest Whatevers to Get You That Job/More Hits/Fired lists seem indeed to draw the attention of the masses. (Christ, even pieces about lists have lists.) And it isn't just your blogosphere pseudo-savants. Time magazine flushed their dignity down the drain about five years ago, putting out a piece of rubbish - thrown together I'm willing to bet by someone's idiot nephew who should never have been offered an internship in the first place let alone been handed a pen - on the 100 All-Time Albums (their apparent disclaimer to intellectual liability or possession being they didn't include an adjective). The trolling hoi polloi were in an uproar. 'Backstreet Boys? Are you kidding me?' 'Where the @#%& is Janis Joplin?' 'Burn in hell, Kansas haters!'
A much more appropriate response might have been something like '100 All-Time Most Moronic Time Articles: #1 - 100 All-Time Albums'. Or, alternatively, 'You forgot Levelling the Land by the Levellers.'
The catalyst for this, my latest in a long and distinguished (and un-numbered) list of diatribes, was, as you might imagine, a top ten list. I found it thanks to the folks at Yahoo, who are above writing articles of lists but are fine with linking to them ad nauseum. The article, found here, gives a run-down of the (ostensibly) ten best restaurants to watch a sunset - according to someone who, it can be reasonably assumed by the photo credits (Xoopla, Flicker, TripAdvisor) and the descriptions that scream Lonely Planet, has never been to any of them.
To be fair the article starts with a rather promising entry: The Oasis restaurant in Austin, Texas, an apparently semi-swanky joint that sits above a 450-foot cliff overlooking Lake Travis (yeah that sounds like Texas all right). Personally I didn't think there was anything that high in Texas since Yao Ming left town (unless you count Ron Washington but that was only temporary). Sadly, perhaps predictably, the list swiftly turns antiseptic. San Fran, Maui, San Diego? Seriously, you could find a McDonald's in these places with fantastic sunset views.
I refuse to be fed such uninspired drivel spewed out by self-appraised champions of the best anything whose experience begins and ends with search engines. And I know you feel the same way. That is why I've decided to offer my own lineup of superlative somethings - compiled from actual experience, in the order they pop into my head, limited not to a number but to my bedtime, and unfettered by whether you agree with my reasoning, because I don't much care.
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